The game stars Looney Tunes cartoon character Bugs Bunny who finds and activates a time travel machine (mistaking it for a carrot juice dispenser) after taking a wrong turn at Albuquerque, intending to go to Pismo Beach. He ends up in Nowhere, home of a sorcerer named Merlin Munroe. Merlin then informs Bugs that he is lost in time and that he must travel through five different eras of time in order to collect clock symbols and golden carrots that will allow him to return to the present.